Jonathan Keyek

Principal Product Designer

I design for collaboration, shaping how humans and AI work together so neither has to yell for the other's attention. I design where it works, meeting people in the moment they're stuck, not asking them to leave and find help somewhere else. And I design in systems, so what I build holds up at scale and ships fast whether it's a team picking it up internally or millions of users touching it in production.

12+ years doing this for the experiences millions of people use daily. I got here sideways through filmmaking and computer science. Film taught me to construct a feeling you can't argue with. Code taught me to just build the thing.

Shipped

Multiplayer AI CollaborationExtended Workday and Sana agents into Slack, Teams, Google Workspace, and Claude Code, so employees get the same trusted agent wherever they already work, with no context-switching and no second surface to learn.

Sana for Service ManagementA Workday product I shaped end to end: agentic IT support that resolves access changes, software requests, and provisioning in plain language, firing automatically as people join, move, or leave the org.

HostDeskAn iOS app born from my own Airbnb and VRBO hosting. It consolidates material-participation tracking, expenses, and cross-platform calendar sync into one place so hosts stay tax-ready without the spreadsheet sprawl.

Little WordsA family-first iOS app for logging a child's earliest words, with auto-categorization, bulk add, and multi-profile support. Rebuilt from React Native into native SwiftUI in a single focused session.

Workday Adoption AgentNow GA, this Workday agent reads each release's impact on a customer's configuration and generates prioritized testing steps, cutting release-management effort in half for early adopters.

Rising Keynotes (NA + EMEA)Directed the demo narrative for every Tier 1 stage at Rising, Workday's largest customer conference, turning dense product strategy like the Innovation Summit's ASOR vision into stories tens of thousands could follow.

Workday Everywhere Agent StrategyArchitected the Handshake Protocols, a shared standard that keeps agent behavior consistent across Salesforce Agentforce, Google Agentspace, and MS Teams, then proved it in a joint Rising showcase linking both companies' data.

Workday Agent System of RecordOwned the upfront design strategy for ASOR, the governance layer that lets enterprises register, secure, and manage every AI agent across the platform, then handed a clear blueprint to the team to build.

Workday AI Strategy (Kickoff → Sana)Defined the visual and narrative language behind Workday's three-year pivot to AI, headlining the Rising stage demos that introduced both the Flowise and Pipedream acquisitions to the market.

The Workday Economy: A Bold New Strategy EmergesJosh Bersin's read on "The Workday Economy": how the company is opening into a partner-driven platform and betting on agentic AI to chase its next $10 billion.

Workday Makes a Play to Manage Your AI AgentsJosh Bersin unpacks Workday's move into agent governance: a single control plane where enterprises can register, secure, and provision every AI agent they run.

Workday–Salesforce Partnership: Teaming Up for Enterprise AIContributed to the Workday and Salesforce partnership that links both platforms' data and agents, letting teams query sales, finance, and HR from either side. Coverage by Josh Bersin.

Here Comes Workday AIJosh Bersin marks the kickoff of Workday's generative AI strategy at Rising, a platform-centric approach that laid the groundwork for Ask Workday, Illuminate, and eventually the Sana acquisition.

Crux StudioOperated at founder level inside this product studio, standing up UX processes and the full product catalog while building the pitch materials and design practices from a blank page.

Toybox Systems (fka Miruni)Brought in to reconcile two diverging products into one coherent system. The work became the foundation for the company's full pivot and still ships today.

Workday Goes Everywhere: Into the Flow of Work and MoreJosh Bersin validates Workday Everywhere, the strategy that delivered HR moments straight into Teams, Slack, and Google Workspace instead of asking people to leave their tools.

Workday Everywhere POCProved the case for taking Workday beyond collaboration tools. The prototype spun up a dedicated engineering team and seeded what became the agent ecosystem and the Pipedream acquisition.

Workday Assistant 1.0Shipped to GA and demoed live on the Rising stage in 2019. The product that started the thread running through Ask Workday, Illuminate, and ultimately the Sana acquisition.

Acosta ForeSiteDesigned custom PowerBI dashboards with bespoke JSON interactions that turned dense retail data into decisions leadership could act on. The work matured into Acosta's proprietary BI product, still live.

Transamerica.comRestructured the information architecture of a 1,000+ page, multi-domain financial ecosystem. The navigation, visual system, and components are still carrying the site eight years on.

Experience

Principal Product Designer at WorkdayAmbient Agents, AI Systems, Event Keynotes, Experience Incubation

2018 — 2026

Sr. Product Designer at AstraZenecaConsumer Health, Mobile, 0→1

2022 (Contract)

Sr. Product Designer at AcostaExperience Incubation, Rapid Prototyping, Business Intelligence Tooling, Design Sprint Facilitation

2016 — 2017

UX Design Lead at TransamericaInformation Architecture, Public-Facing Websites, Design Systems

2016

Founding Designer — The Social RouteProduct Design, Web Design, Branding, Marketing, Sales Collateral

2015 — 2016

Videographer & Editor at Red BullVideo Editing, Product Marketing, Web Design, Graphic Design

2014

Contact

jkfranssen@gmail.com

in/jonathan-keyek